Active Master Data Management (MDM)
Keep master data live and trusted—unify, deduplicate, govern, and serve golden records in real time.
Active MDM turns scattered, inconsistent records into authoritative golden records that stay current. TapData captures changes via CDC, applies matching and survivorship rules, and delivers governed entities and relationships as APIs and incremental materialized views across your organization.
Why Active MDM Now?
Batches cause drift—operations need always-fresh master data.
Point-to-point fixes multiply; definitions and hierarchies fall out of sync.
Digital apps, analytics, and AI require consistent, governed entities they can trust.
What It Is
A real-time MDM layer that unifies source records, resolves identities, governs entities/relationships, and serves golden records to apps and analytics.
How It Works
Unify
Ingest from 100+ sources with log-based CDC; standardize into shared schemas.
Resolve & Govern
Match/merge with deterministic and fuzzy matching rules; apply survivorship, hierarchies, reference data, and lineage.
Deliver
Expose versioned REST APIs and incremental materialized views so downstream systems stay in sync.
Reference Architecture
Core Capabilities
Identity Resolution & Deduplication: Probabilistic and rule-based matching, survivorship, and merge history.
Entity & Relationship Modeling: Customers/patients, providers, products, locations, and many-to-many links.
Incremental Materialized Views: Golden records and wide tables that update continuously without hitting sources.
No-Code API Publishing: Versioned REST APIs with auth, audit logs, and auto-generated docs—live in minutes.
Lineage, RBAC, Audit: End-to-end traceability, role-based access, and change history for compliance.
Reference & Hierarchy Management: Codesets, hierarchies, and crosswalks kept consistent across systems.
Industry Example
Public Health Authority (Healthcare)
Consolidates EHR, LIS, RIS, and medication systems across hospitals and clinics into real-time golden records. Care teams and public-health reporting consume API-ready patient/provider/location entities with lineage and audit for compliance.
Real-time golden records for patient/provider/location
Incremental views for service teams and analytics
Lineage & audit for compliance
Outcomes
One source of truth: governed entities and relationships consumed everywhere.
Faster operations: fewer reconciliation loops; higher first-contact resolution.
Consistent analytics & AI: segmentation, propensity, and feature stores fed by golden views.
Lower risk & cost: fewer duplicate records, fewer failed integrations.
FAQ
Q1: What’s the difference between traditional MDM and Active MDM?
One source of truth: governed entities and relationships consumed everywhere.
Q2: How do you match and merge records from multiple systems?
Faster operations: fewer reconciliation loops; higher first-contact resolution.
Q3: Can we enforce access and privacy controls?
Consistent analytics & AI: segmentation, propensity, and feature stores fed by golden views.
Make master data operational
Unify, govern, and deliver golden records in real time with TapData.
