Real-Time Customer 360

Build a live, unified customer view from CRM, commerce, service, and behavioral data—kept always-fresh for every app and team.

Why Build Customer 360—Now?

Reference Architecture

The Required Capabilities and How TapData Can Help

Required Capabilities

How TapData Helps

Multi-source ingestion (CDC & APIs)

Customer information often exists in different business systems, some of which are self-built. One required capability is to collect this information, directly from databases or by calling APIs, and sending it to data warehouses.

Connect 100+ sources and targets with log-based CDC—no impact on production, no code required.

Unified modeling & entity mapping

Customer information often has different structures in different source systems. When building a unified view, it is necessary to standardize these different data structures and design a complete model that can store field information synchronized from all source systems.

Standardize disparate schemas into business entities and wide tables, maintained via incremental transformations.

API-ready delivery

Governed customer unified view data is usually used by multiple business systems, and in order for more downstream business systems to use it, standard APIs need to be provided.

Publish no-code, versioned REST APIs—with auth, audit, and auto-generated docs—live in minutes.

Operational analytics

Power segmentation, propensity modeling, KPIs, and real-time ML/AI features with incremental materialized views—fast queries without hitting sources.

Data visualization

Usually, it is necessary to present and view customer data and analysis results, which can be achieved through an external BI product or a self-built web application.

TapData can directly connect to most BI platforms, and customers only need to prepare their own BI cloud platform or product, or build their own applications.

Success Case

Leading Casino & Hospitality Group

PMS, POS, table-game, and loyalty data consolidated in real time; a live player 360 powers targeted offers, AML checks, and service personalization across hotel, gaming, and digital channels.

Specialty Hospital

By unifying fragmented EMR, billing, lab, and pharmacy systems into a real-time data hub, the hospital built a trusted Patient 360 view. Clinicians now access complete, always-up-to-date records in one place, improving care quality, reducing errors, and restoring patient trust.

DEDAO App organizes experts from different industries to conduct collective learning.

Unlock insights, ideas, and productivity with real-time data

Replace brittle pipelines. Keep systems in sync with real-time replication.