Unified Customer View
Customer 360
Build a complete view of customer information, usually from multiple channels such as CRM, Marketing, and Social Media, including customer interaction and transaction information, order history, personal information preferences, behavioral data, and customer service records.
Why build a unified customer view system?
Typical Scheme Architecture
The Required Capabilies and How TapData Can Help
Required Capabilities
How TapData Helps
Multi source data collection and aggregation capability
Customer information often exists in different business systems, some of which are self built and require the ability to collect data from various systems, sometimes directly from databases, and some through API methods to data warehouses.
The 60+ TapData Connectors can quickly link your databases dock without code and collect customer data into the central data warehouse.
Data integration and modeling capabilities
Customer information often has different structures in different source systems. When building a unified view, it is necessary to standardize these different data structures and design a complete model that can store field information synchronized from all source systems.
TapData's JSON-based data model makes aggregation modeling easy, with built-in data processing nodes and UDF capabilities that support the transformation, merging, and deduplication capabilities required during the data model standardization process.
API Development
Governed customer unified view data is usually used by multiple business systems, and in order for more downstream business systems to use it, standard APIs need to be provided.
No code API release capability, configuration to release and go live can be completed in just a few minutes.
Data analysis capability
After the centralization of customer data, it is necessary to analyze these customers. A common analysis requirement is to label customers on different dimensions and use AI to predict their purchasing behavior.
After the centralization of customer data, it is necessary to analyze these customers. A common analysis requirement is to label customers on different dimensions and use AI to predict their purchasing behavior.
Data visualization
Usually, it is necessary to present and view customer data and analysis results, which can be achieved through an external BI product or a self-built web application.
TapData can directly connect to most BI platforms, and customers only need to prepare their own BI cloud platform or product, or build their own applications.
Success Case
Chow sang sang
Chow Sang Sang Jewelry Co., Ltd. is one of the largestjewelry chain enterprises in China, headquartered in Hong Kong, founded in 1933. Up to now, Chow Sang Sang Jewelry has nearly 600 stores around the world, covering mainland China, Hong Kong, Macau, Taiwan and Southeast Asia, and has become one of the leading companies in the jewelry industry.
DEDAO APP
DEDAO App is a knowledge service product produced by the Internet knowledge service platform "DEDAO", aiming to build a general education university serving lifelong learners. Online, DEDAO App provides meditation practitioners with a set of multi- thinking model courses dedicated from all walks of life.
DEDAO App organizes experts from different industries to conduct collective learning.
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