Real-Time Customer 360

Build a live, unified customer view from CRM, commerce, service, and behavioral data—kept always-fresh for every app and team.

Why Build Customer 360—Now?

Provide personalized services

Use a live, unified customer view—across CRM, commerce, service, and behavior—to deliver personalized experiences at every touchpoint. Trigger the right content, recommendations, and journeys in real time.

Improving customer service experience

Equip agents with a single, real-time customer view to cut handle time and improve first-contact resolution. Keep case history, entitlements, and recent activity in sync across channels.

Cross-sell and upsell

Identify high-propensity segments with always-fresh data and trigger next-best actions. Coordinate offers across web, app, store, and contact center for consistent results.

Reference Architecture

The Required Capabilities and How TapData Can Help

Required Capabilities

How TapData Helps

Multi-source ingestion (CDC & APIs)

Customer information often exists in different business systems, some of which are self-built. One required capability is to collect this information, directly from databases or by calling APIs, and sending it to data warehouses.

Connect 100+ sources and targets with log-based CDC—no impact on production, no code required.

Unified modeling & entity mapping

Customer information often has different structures in different source systems. When building a unified view, it is necessary to standardize these different data structures and design a complete model that can store field information synchronized from all source systems.

Standardize disparate schemas into business entities and wide tables, maintained via incremental transformations.

API-ready delivery

Governed customer unified view data is usually used by multiple business systems, and in order for more downstream business systems to use it, standard APIs need to be provided.

Publish no-code, versioned REST APIs—with auth, audit, and auto-generated docs—live in minutes.

Operational analytics

Power segmentation, propensity modeling, KPIs, and real-time ML/AI features with incremental materialized views—fast queries without hitting sources.

Power segmentation, propensity modeling, KPIs, and real-time ML/AI features with incremental materialized views—fast queries without hitting sources.

Data visualization

Usually, it is necessary to present and view customer data and analysis results, which can be achieved through an external BI product or a self-built web application.

TapData can directly connect to most BI platforms, and customers only need to prepare their own BI cloud platform or product, or build their own applications.

Unlock insights, ideas, and productivity with real-time data

Replace brittle pipelines. Keep systems in sync with real-time replication.