A Modern Alternative to ESBs: Why Enterprises Are Moving to Operational Data Hubs

Sep 03, 2025

From Process-Centric to Data-Centric Integration

For years, Enterprise Service Buses (ESBs) have been the standard solution for integrating enterprise systems, especially in SOA-driven environments. They provided a central hub to route messages, orchestrate services, and manage complex workflows.
But in the age of real-time applications, microservices, and customer-centric operations, traditional ESBs are falling short. Today’s businesses demand data-first, low-latency, and schema-aware integration — and that’s where Operational Data Hubs (ODHs) come in.

Why Traditional ESBs Fall Behind

Although ESBs were effective in the past, they pose serious limitations in today’s landscape:
  • High latency: ESBs are not built for real-time; most rely on message queues and batch processing
  • Tightly coupled interfaces: Changes in one service often break others
  • Complex governance: Managing message schemas, transformations, and routing rules becomes brittle
  • Limited data capabilities: No inherent support for change data capture (CDC), schema evolution, or analytics-driven consumption
As enterprises scale, maintaining ESB logic becomes a bottleneck for both development and innovation.

What Is an Operational Data Hub?

An Operational Data Hub is a modern integration layer designed to synchronize, transform, and serve operational data in real time.
Unlike ESBs, which are focused on services, ODHs focus on data — continuously integrating changes from multiple systems and making them available to downstream consumers such as APIs, microservices, dashboards, and AI models.

Head-to-Head: ESB vs Operational Data Hub

Feature ESB Operational Data Hub
Integration Focus Process / services Data / events
Latency Minutes to hours Milliseconds to seconds
Architecture Centralized message bus Streaming data pipelines
Adaptability Static interface contracts Schema-aware, flexible
Primary Use Cases Workflow orchestration, SOA Real-time sync, Customer 360, API data services
Example Tools MuleSoft, WSO2, Tibco TapData, Confluent, StreamSets

Real-Time Is the New Default

Business applications increasingly rely on real-time context:
  • Retail personalization engines need up-to-date customer data
  • Operations teams need live dashboards on inventory and supply chain
  • AI models need continuous data streams to improve performance
ESBs can’t keep up with these use cases. They weren’t designed to handle CDC-based streaming, incremental views, or materialized APIs.
Operational Data Hubs fill this gap.

How TapData Enables a Modern Data Hub Architecture

TapData offers a purpose-built platform for real-time operational integration:
  • Log-based CDC support for Oracle, MySQL, PostgreSQL, SQL Server, and more
  • Sub-second data sync pipelines to MongoDB, ClickHouse, Kafka, and API targets
  • Auto-refreshed materialized views for real-time dashboards and API delivery
  • Schema mapping and evolution handling built-in
  • No-code pipeline designer for fast deployment across legacy and modern systems
With TapData, enterprises can replace outdated ESBs with a scalable, data-centric integration fabric optimized for both operational use and analytics.

Migration Considerations

Thinking of moving away from an ESB? Consider the following steps:
  1. Identify existing ESB flows that are data-dominant (e.g., syncing orders, customers, inventory)
  2. Rebuild these flows as CDC-based pipelines in TapData
  3. Replace hardcoded interfaces with API-ready materialized views
  4. Monitor performance and validate with consumers before decommissioning ESB logic
This gradual approach allows for low-risk modernization, especially in enterprises with legacy infrastructure.

Summary: Replace Complexity with Speed and Flexibility

Traditional ESBs were built for an era of static systems and slow data. Today, agility, speed, and real-time insights are critical to business success.
An operational data hub offers the modern enterprise:
  • Lower latency
  • Easier maintenance
  • Greater data accessibility
  • Faster time to value
TapData helps teams move from process-first to data-first, giving you a platform to power everything from APIs to machine learning — in real time.
Looking for a modern ESB alternative? → Explore TapData’s real-time integration platform
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